Ultra Processed Food
UPF’s are industrialised formulations with a high content of additives, preservatives, and refined ingredients. UPF’s often contain low nutritional value and are associated with potential negative health effects when consumed in excess.
Examples of UPF’s include sugary snacks, fast food, processed meats, and packaged desserts.
And with clever marketing and crafty food processing, you can end up wanting more and more whilst believing you are eating a healthy diet.